Excellence Awards
Best Use of Social Media
Using TikTok to reach younger audiences
Citizens Advice
At Citizens Advice when we say we're here for everyone, we mean it - whoever they are, whatever their problem. But our latest brand research highlighted a barrier to this - those aged under 25 have very low awareness of us and don't know we're here for them. We started our TikTok account to try and address this. Half of active TikT...
2727 for MIND
Mind
Mind provide advice and support whilst also promoting understanding of mental health problems. Supporting students’ mental health is a growing priority for the charity - 27% of those studying at university report mental health problems. In March 2021 Mind launched our 27 27 event; Our goal was to take participation, engagement and fund...
Building connections with isolated blind veterans
Blind Veterans UK
Blind Veterans UK believe every blind veteran should be able to lead the life they choose. Going blind isn’t just a loss of sight, it’s a loss of belonging. But the power of belonging to something provides the confidence to be able to recover. The aim of the campaign was to build awareness of the needs of blind veterans of any age and ...
Campaign for increased end of life funding from local health budgets
Ashgate Hospicecare
Prior to COVID, Ashgate had been in protracted discussions with Derby and Derbyshire NHS CCG for increased end-of-life funding for many months. The hospice had a £2 million budget deficit that was no longer sustainable given the impact of COVID. If the hospice was to survive, the local health system needed to contribute to a larger pro...
Fact or Fiction: Tackling vaccine hesitancy
British Red Cross
As the UK’s Covid-19 vaccine roll-out gained pace, our role was to support public health messaging and tackle vaccine hesitancy by providing information and dispelling myths. Based on existing research and insight commissioned from the British Red Cross, we undertook additional activity combating misinformation that specifically affect...
Persimmon Homes Campaign
The Children's Hospital Charity
2020 saw The Children’s Hospital Charity undertake one its biggest social media campaigns to-date with huge success. Following a shortlisting on the Persimmon Homes Building Futures campaign, the Charity created an entire social media strategy to focus on winning £100,000 worth of funding towards its Cancer & Leukaemia Ward capital app...
Big Impact Award
End Child Food Poverty Coalition
Sustain, Food Foundation, School Food Matters, Bite Back 2030, Chefs in Schools, Soil Association, together convening a coalition of 25+ other organisations
In March 2020, schools across the UK closed as a result of Coronavirus, and approximately 1.4 million children normally receiving free school meals were put at risk of greater food insecurity, and school caterers were left with pre-ordered food stocks. The coalition of food organisations immediately convened an advocacy effort to secur...
Great Beginnings, Bright Futures
Twinings and Save the Children
Twinings and Save the Children set out to improve child nutrition and reduce child mortality in communities in rural China where Twinings sources tea. This is part of “Sourced with Care”, Twinings’ responsible sourcing programme. Our goal was that no child under two suffers from malnutrition in remote areas of Cangyuan county, China. ...
Fight Hunger Create Change
Trussell Trust
The Trussell Trust supports a nationwide network of more than 1,300 foodbank centres. FareShare redistributes good-to-eat surplus food through more than 11,000 charities and community groups across the UK. Our unique partnership with Asda was launched in 2018 with the ambition of creating long-term positive change for people affected b...
Urgent Covid-19 Appeal
NHS Charities Together
In an extraordinary year, NHS Charities Together went from a small membership focused charity with a team of four to raising over £150m for NHS charities to support NHS staff, volunteers and patients combating the Covid crisis. We became a household name along the way thanks in part to the extraordinary fundraising efforts of Captain S...
Vaccine priority campaign
Royal Mencap Society
Mencap has campaigned since 2018 to address shocking health inequalities that result in 1,200 people with a learning disability dying avoidably each year. Our campaigning achieved significant success prior to 2020 but coronavirus shone a spotlight on the unfairness people with a learning disability face obtaining equal healthcare. With...
Brand Development
Rewilding Britain rebrand
Rewilding Britain
Rewilding Britain is a young, pioneering charity that champions rewilding. Our vision is to see rewilding flourishing across Britain, re-connecting us with the natural world, rejuvenating communities and tackling the species extinction crisis and climate emergency. As David Attenborough says, “We are dependent on the natural world for ...
A new name - a new future
Held In Our Hearts
We are a small baby loss charity and wanted to rebrand and rename for a number of reasons. We had an acronym of SANDS Lothians previously which stood for Stillbirth and Neonatal Death Society and the name limited us to a location and also to a certain gestation of loss. Or at least this is how it would appear to anyone who didn't know ...
Breathing life back in to our ocean: redefining our brand
Marine Conservation Society
There is an ocean emergency, with pollution, over-fishing and habitat destruction threatening our ocean. While our nfp synergy reports show 57% of the UK population are very or highly concerned about this – our own brand (verbal and visual) didn’t do enough to highlight the issue. We looked nice – but not sharp enough to tackle a devas...
Blood Cancer UK rebrand
Blood Cancer UK
In 2019, blood cancer charity Bloodwise embarked on an insight-led, evidence-based rebrand project to better communicate our mission, so that we could reach and support more people affected by blood cancer. This was not a decision that was taken lightly, having only rebranded from Leukaemia and Lymphoma Research to Bloodwise four years...
Rainbow Migration: From legacy to impact
Rainbow Migration
In May 2021, UK Lesbian & Gay Immigration Group (UKLGIG) launched a transformed name and brand, becoming Rainbow Migration. The launch of this new brand follows an extensive two-year journey of reflection, stakeholder consultation and creative development, undertaken in partnership with global ad agency Tribal Worldwide. Rainbow Mig...
RNID Rebrand
RNID
MAKING LIFE MORE INCLUSIVE This is the story of how a heritage brand was successfully resurrected during the pandemic. Of how a single brand has unified diverse audiences. The Royal National Institute for Deaf People (RNID), is a charity working on behalf of the 1 in 5 adults in the UK who are deaf, have hearing loss or the 1 i...
The RSA rebrand - Commit to Impact
RSA
In September 2020 the RSA launched its new brand identity. Bringing to life the RSA’s agreed purpose and vision ‘uniting people and ideas to resolve the challenges of our time’ Improving the clarity and consistency of our offer through a compelling single brand identity and brand idea. Inspiring the RSA’s 30,000 Fellows, stakeholder...
Breakthrough of the Year
JHF Community Outdoor Classroom
The Jack Hazeldine Foundation
The Jack Hazeldine Foundation (JHF) uses mentoring, tutoring and bespoke therapeutic provisions to inspire and empower young lives. We support vulnerable young people who either have special educational needs or disabilities, face exclusion from school or are at risk of criminal exploitation. The pandemic seriously impacted our abi...
Farm in a Box
The Country Trust
The Country Trust empowers disadvantaged children through food, farming and countryside experiences. Covid stopped 14,000 children from visiting real working farms, and lockdown constraints have resulted in many children becoming mentally and physically unfit. After listening to the priorities of teachers, unable to take children to fa...
London Community Response
London Funders
London Funders brought together 67 funders from across sectors through the London Community Response, who worked together through shared priorities and a single application portal to distribute £57.5m in grants to 3,400 groups responding to the needs of communities affected by covid-19. The programme opened four days after the star...
London young rough sleepers pathway
New Horizon Youth Centre
New Horizon Youth Centre supports thousands of young Londoners facing homelessness because of family breakdown, domestic abuse, poverty, experiences of violence, or war and persecution in their home country. By January 2021 one in ten people sleeping rough on the streets of London was under the age of 25, including a 140% increase in y...
Parkinson's Connect
Parkinson's UK
Parkinson's UK has created an exciting new UK-wide service called Parkinson's Connect. Parkinson's Connect will provide best-in-class, proactive and tailored support for people affected by Parkinson’s - from the moment they are diagnosed throughout life with the condition. The service combines access to expert advisers alongside self-m...
The Social Mobility Network
upReach
upReach is a social mobility charity supporting undergraduates from less-advantaged backgrounds to access and sustain top graduate jobs. In 2020, upReach responded rapidly to the challenges of Covid-19, with technology playing a pivotal role when our beneficiaries most needed support. The lockdown measures during the Covid-19 pande...
Communications Agency of the Year
Forster Communications
Forster has worked for charities since our inception 25 years ago. When the pandemic hit and charities were facing a £10bn hole in their finances, we turned our focus to helping them and the communities and causes they serve. That included: • Taking on all the communications at 24 hrs notice for NHS Charities Together’s record-break...
Disasters Emergency Committee Covid-19 response
John Ayling & Associates
The Disasters Emergency Committee supports countries facing humanitarian catastrophes. The DEC’s Coronavirus Appeal began in July 2020 when Covid-19 was devastating fragile states like Yemen, Syria and Somalia. Millions were living in displacement camps without access to medical care, clean water or adequate food. Appeal funds would su...
The Forever Stone
Bray Leino
Legacy income is crucial to most charities. Yet with nearly two thirds of the UK population not even having a will in place and legacies addressing one of life's biggest taboo topics in death, it is hard for charities to engage and develop this vital income stream with the community that the charity serves. For North Devon Hospice, ...
The Norwood Dinner Reimagined
Verity London
Norwood transforms the lives of thousands of vulnerable children and their families, adults with learning disabilities and autism, and children with special educational needs. The pressures of the pandemic meant there was an even more urgent need for funds. Yet with the usual fundraising dinner cancelled, Norwood approached us for a...
Communications Campaign of the Year
Find The Right Words
STAMMA, the British Stammering Association
Over the last decade stammering has been the focus of the film ‘The King’s Speech’, the primetime documentary series ‘Educating Yorkshire’ as well as countless references in popular culture. In each of these instances, people who stammer are presented as being on 'a journey' towards fluency – to speaking and sounding like everyone else...
Fix Dementia Care
Alzheimer's Society
The Fix Dementia Care/Coronavirus campaign swiftly focused on the coronavirus response’s exposure of the state of social care, helping achieve crucial policy changes for people affected by dementia (PABD), worst hit by coronavirus – in terms of virus deaths but also soaring dementia deaths/deterioration linked to lockdowns’ impact. We ...
National Day of Reflection
Marie Curie
On 23 March 2021, one year since the start of the first UK lockdown, end-of-life charity Marie Curie invited the nation to take a minute to reflect on our collective grief, and a moment to support the millions bereaved. The National Day of Reflection, led by Marie Curie and developed in partnership with hundreds of organisations, saw m...
Vaccine Voices
British Red Cross
As the UK’s Covid-19 vaccine roll-out gained pace, concerns began to grow over high levels of vaccine hesitancy in some Black and Asian communities. The British Red Cross urgently commissioned extensive insight to better understand the issue, before launching a nationwide campaign to make sure accurate, factual information reached ...
We Won't Be Forgotten
Scope
We're Scope, the disability equality charity. We campaign relentlessly to create a fairer society and provide practical information and support when it's most needed. Never has this been more needed than in 2020. The Coronavirus pandemic left 1 in 4 disabled people feeling forgotten, and risked turning back the clock on disability equa...
“Save Our Zoo”: A COVID-emergency fundraising campaign
Chester Zoo
In 2020, Chester Zoo faced the biggest challenge in its 90-year history when it was forced to close because of the pandemic. Six months later and the world-famous Zoological Society had raised £4.8million with its global marketing campaign, ‘Save Our Zoo.’ With more than 3,000 pieces of media coverage, including 605 headline mention...
Best service delivery innovation
Nanny Biscuit 2020 Coronavirus Relief Effort
CAFgas CIC
Nanny Biscuit is a charitable arm of Cafgas CIC that was set up to help local people build a brighter future by inspiring and engaging the community. Its aim was to promote and inspire good mental and physical health, and reduce loneliness and isolation. When the impact of Covid-19 was first realised, the core team of Nanny Biscuit vol...
PINK Orange
Access Community Trust
Created in June 2020, PINK Orange directly fights back against food poverty for children and their households facing #holiday hunger. In the last year, the project has supported 26000 children and delivered to 13554 families across Suffolk and Norfolk, whilst also creating work placements for 18 young people during school holiday perio...
YHA (England & Wales)
Riding high at the beginning of 2020, having had one of the most successful years ever with income topping £55 million, a new 10-year strategy on the brink of being launched and a year of 90th anniversary celebrations planned, YHA’s plans came to an abrupt halt when the pandemic hit. Lockdown forced the closure of the entire 153-st...
Catalyst Kitchen
The Larder
In response to the closure of our dining experiences and cafes, we redesigned our food insecurity programme ‘Catalyst Kitchen’ to produce and deliver a food lifeline to those most in need. When we began this project, we estimated that it would help 300 people in one year. Since this redesign, Catalyst Kitchen has served 100,971 meals t...
Centrepoint Health & Wellbeing Team
Centrepoint
Centrepoint Health & Wellbeing Team Designed by young people for young people Centrepoint health programmes offer bespoke solutions that address the complexities of homelessness and empower young people aged 16-25 to harness their full potential through good health. The distinct nature of the teams work draws on expertise from a ...
King’s College Hospital Charity Bereavement Service
King's College Hospital Charity
The King’s College Hospital Charity Bereavement Service was developed by King’s College Hospital Charity in response to COVID-19 and the traumatic circumstances in which many lost loved ones. We created the bereavement service for the families, friends and partners of those who died at King’s College Hospital Foundation Trust durin...
Digital Innovation of the Year
HerVenture for Women Entrepreneurs
Cherie Blair Foundation for Women
HerVenture (HV), the Cherie Blair Foundation for Women’s free mobile learning app for women entrepreneurs was piloted in 2018/19 in Nigeria, Indonesia and Vietnam. The App provides women owners of micro and small businesses with the knowledge and skills to successfully grow their enterprises. As HV can be accessed on-the-go, women e...
CBIT in Hand - A health intervention for families affected by concussion, head injury and acquired brain injury
Child Brain Injury Trust
Over 500,000 C&YP attend A&E every year with a head injury (Nice Guidelines, 2017). Approximately half have a concussion and 45,000 have significant issues with a brain injury whether it be mild, moderate, or severe. CBIT currently supports around 1400 families a year through our integrated model of support. Many families have never ac...
PitchPower
Football Foundation
The Premier League, The FA and Government’s Football Foundation is on a mission to transform the quality of grass football pitches across England, because great facilities enhance physical and mental wellbeing and strengthen communities. We set ourselves the ambitious goal of reaching 7,000 good quality grass pitches in England by 2024...
Sutton Trust Online (STO)
The Sutton Trust
Our mission: Social mobility in Britain is low. The life chances of a child born today remain strongly linked to their parents’ socio-economic background. The Sutton Trust has worked since 1997 to address this by fighting for social mobility from birth to the workplace so that every young person has the chance to succeed in life. Bl...
Virtual Village Hall
Royal Voluntary Service
Royal Voluntary Service (RVS) supports people, communities and the NHS in every part of Great Britain. The charity inspires and enables people to give the gift of voluntary service to meet the needs of the day, and has been the largest single mobiliser of volunteers to support the COVID-19 response. Through the power of volunteering, i...
Enterprise Award
EACH Retail
East Anglia's Children's Hospices
East Anglia’s Children’s Hospices (EACH) supports families and cares for children and young people with life-threatening conditions across Cambridgeshire, Essex, Norfolk and Suffolk. We rely on donations for the majority of our income and need to raise £5.5 million from fundraising and £5.4 million from our shops every year. Our thrivi...
How the RAF Museum Shop delivered record-breaking sales
Royal Air Force Museum
When national restrictions forced repeated Royal Air Force Museum closures throughout 2020-21 the online shop became increasingly important with all proceeds supporting the Museum. To drive additional income our strategy focused on increasing online shop sales by creating a digital campaign. With both a brand-oriented and product-le...
In-Form: a Case Management System for the homelessness sector
Homeless Link
Homeless Link is the national membership charity for frontline homelessness charities and the wider support sector. Identifying a need to better record information about the homeless people our frontline members support, so that they could improve their services and end people’s homelessness more quickly, we set about delivering a solu...
Investing in a fairer world
Shared Interest Society
Shared Interest is a social lender, which brings together 11,500 investors who pool their funds to support people living in disadvantaged communities. Together, we share the risk of providing unsecured lending to businesses in the most remote areas of the world. Our members share our vision of a world where justice is at the heart ...
Procurement with purpose
Family Fund Business Services
Family Fund Business Services (FFBS) was launched in 2013 by our parent charity, Family Fund, to share best practice and collaborate with other charities, local authorities and housing associations. As the trading subsidiary of a charity, and a registered social enterprise, we hold the same ethical values and focus on sharing our exper...
Fundraising Campaign
Urgent Assistance Fund
Aberlour Children's Charity
In March 2020 Aberlour responded to the Coronavirus and lockdown by embarking on a major fundraising campaign to enable our Urgent Assistance Fund to support families in Scotland plunged into financial crisis. Aberlour subsequently raised more than £1 million to provide essentials to over 3,000 families affected by unemployment, reduce...
Hospital Heroes
King's College Hospital Charity
King’s College Hospital Charity launched two emergency appeals within the space of 10 months. With minimal resource, budget and learning to work from home the Charity delivered their best ever performing campaign. With the growing national pandemic, it was more important than ever to ask our donors and the community to support our hosp...
Save Our Zoo
Chester Zoo
In 2020, Chester Zoo faced the biggest challenge in its 90-year history when it was forced to close because of the pandemic. Six months later and the world-famous Zoological Society had raised £4.8million with its global fundraising campaign, ‘Save Our Zoo.’ With more than 3,000 pieces of media coverage, including 605 headline menti...
"Forget-Me-Not" Walk
Grief Encounter
Grief Encounter is one of the UK’s leading children’s bereavement charities, providing free, professional bereavement support to children and young people following the death of a loved one. As a small to medium size charity that relies entirely on voluntary donations, our flagship gala dinner and other fundraising events were postpon...
The May 50K
MS International Federation
Having never run a public fundraising campaign previously, the MS International Federation piloted The May 50K in four countries in 2020. We launched on the day the UK went into lockdown, and while COVID raged around the world, but our amazing fundraisersy raised £700,000 against a target of just £100,000. We built a community of a...
The Norwood Dinner Reimagined
Norwood
Agency: Verity London
Norwood transforms the lives of thousands of vulnerable children and their families, adults with learning disabilities and autism, and children with special educational needs. The pressures of the pandemic meant there was an even more urgent need for funds. Yet with the usual fundraising dinner cancelled, Norwood approached us for an ...
The Unconditional Appeal
The Leprosy Mission
The Unconditional Appeal was launched by The Leprosy Mission and GOOD Agency to help rid Mozambique of leprosy by shining a light on this curable disease. The UK Aid match-funded campaign beat its target by 140%, raising enough money to treat over 80% of the annual new leprosy cases in world! The appeal’s manifesto is designed to ‘g...
Marketing Campaign of the Year
The Girl Who Built a Rocket
WaterAid
Despite being the fourth biggest island in the world, almost half of Madagascans have no clean water. WaterAid’s communication objective was to tell the story of the yet-to-be-realised potential of the community in Madagascar, and the barriers blocking it, in a way that would drive increased consideration. Our campaign put water ...
Believe in Me campaign
Barnardo's
Barnardo’s is the UK’s oldest and largest children’s charity. Although the brand has high awareness, not enough people understand what we do or would consider donating to us. Believe in Me aimed to improve understanding of our cause and increase consideration to donate by exploring the personal journeys of three children, using case st...
Home for Christmas
Great Ormond Street Hospital Children's Charity
As was the case for all, 2020 was a particularly tough year for GOSH Charity. Facing a vast funding shortfall, the charity urgently needed to raise the brand’s profile and compel people to find out how they could help, ultimately to drive donations. The charity realised that, to have the biggest impact, it needed to integrate a...
No Time To Wait
Pancreatic Cancer UK
As coronavirus hospital admissions rose across the UK, we received intel that cancer treatment was being delayed by up to 2 months. Pancreatic cancer kills quickly; half of people diagnosed do not survive 3 months - they have no time to wait. So, we launched our integrated campaign: 'No Time To Wait', telling stories of people affect...
Ramadan 2020 Campaign
Islamic Relief
The Ramadan Campaign of 2020 aimed to reach out to both the Muslim and wider community and explained why we do what we do. Due to the Covid-19 pandemic, the messaging was revised to reflect this new challenge. Islamic Relief responded to the pandemic, keeping vulnerable communities safe in the UK and around the world. Our campaign ...
RESCUE IS OUR FAVOURITE BREED
Battersea
The UK is a nation of pet lovers. Unfortunately, our relationship with rescue pets is more complicated. Although 92% of people think rescuing a pet is the right thing to do, when it comes to actually getting a dog or cat more go to a breeder. Perceptions that rescue animals are damaged alongside increased appetite for designer breeds m...
Small Charity, Big Achiever
Project Parity
The Nationwide Association of Blood Bikes
Over the last couple of decades, the traditional emergency services have come under pressure to achieve financial and operational targets within their core competency. Moving urgent medical packages is not considered a key performance measure in that landscape. With a drive towards fewer local test laboratories, in favour of larger, mo...
Entrepreneurship for Disadvantaged Young People
Ultra Education CIC
Ultra Education C.I.C exists to inspire positive and lasting change in the lives of young people who would otherwise suffer from the disadvantage of their starting point. We are focussed on those from minority communities for whom the existing education system does not deliver. Our core values support equality, diversity, and the capac...
Changing Lives
Shared Interest Foundation
Shared Interest Foundation provides training and business support to small-scale producer groups in Africa and Latin America. Together with in-country partners, we deliver projects in these rural and disadvantaged communities. We believe everyone has the right to provide for themselves and their families. We aim to improve househol...
Empowering women to create sustainable livelihoods with dignity
Shivia
Three fundamental facts underpin Shivia’s mission to empower very poor people to create livelihoods with dignity: Women are more likely than men to live in poverty. When women have spending power, families and communities benefit. We believe women’s economic empowerment is key to poverty reduction. Since 2011, we have...
Helping babies with serious heart conditions
Tiny Tickers
Tiny Tickers is the only UK charity dedicated to the early detection and care of babies with serious heart conditions. For a small charity with 6 staff members, we make a huge impact for babies born with congenital heart disease (CHD). The early detection of CHD is vital for improving a baby's chances of survival and long-term qual...
My Black Dog - mental health support during Covid-19
My Black Dog
My Black Dog is an online peer to peer support service for people struggling with their mental health. All of our volunteers have lived experiences of their own battles with mental health and understand what you are going through. For those people who are finding it hard to reach out to family or friends for fear of being judged or bur...
Partnership Awards
Charity Partnership of the Year
Breakfast Boxes
School Food Matters, Impact on Urban Health, Chefs in Schools
School Food Matters, Impact on Urban Health and Chefs in Schools are not food aid charities. But when the pandemic hit and schools were forced to close, the three partners recognised that they could make a difference to families experiencing financial crisis and food insecurity. Together they devised the Breakfast Boxes programme, prov...
The Football Library
Alive and Kicking and Better
The Football Library is a joint partnership between Alive and Kicking, the world’s only not-for-profit ball manufacturer, and Better, the charitable social enterprise that delivers leisure, health and community services including operating public libraries. As a result, children visiting certain Better libraries can now access an e...
20 for 20
Sarcoma UK ALK Positive UK AMMF BOOM Foundation Brain Tumour Research Cancer 52 Children's Cancer and Leukaemia Group DKMS GIST Cancer UK Heartburn Cancer UK It's in the Bag Lymphoma Action Lymphoma Research Trust MDS UK Patient Support Group Mesothelioma UK Myeloma UK Pancreatic Cancer Action Sarcoma UK Solving Kids Cancer Target Ovarian Cancer WMUK Takeda Pharmaceuticals
The 20 for 20 Challenge is a ground-breaking partnership and fundraising campaign. The collaboration bought together 20 rare and uncommon cancer charities to form one partnership. Our charities are the only champions for people diagnosed with specific rare and less common cancers. Individually we are experts, but as one voice we provid...
See, Hear, Respond charity partnership
Barnardo's and 87 national and community third sector organisations
The See, Hear, Respond Partnership is believed to be the fastest response for children and young people made vulnerable by the impacts of Covid-19 in England, involving the largest number of partners working together. Launched in June 2020, with £11.4m in funding from the Department for Education, it brought together 87 national and co...
The 'It's Okay' mental health helpline
Living Well UK, Birmingham Mind, and NHS CCG Birmingham and Solihull
Responding to the unprecedented COVID-19 crisis and the resulting astronomical increased pressure on the NHS services, the Third Sector rallied to find mental health solutions that could deliver outstanding support and timely interventions for those in need. Pooling the knowledge and capacity of the NHS Clinical Commissioning Group (CC...
WHAM (Warmer Homes, Advice and Money)
Centre for Sustainable Energy (CSE), Talking Money, Citizens Advice Bristol and North Somerset, North Bristol Advice Centre and We Care & AMS Electrical
Warmer Homes, Advice and Money (WHAM) is an innovative partnership project supporting over 2,350 households in vulnerable circumstances across Bristol and North Somerset experiencing fuel poverty. The project is an unprecedented example of multi-agency working. Originally set up by three leading local charities around energy, debt su...
Corporate Partnership of the Year
Fujitsu and Autistica Partnership
Autistica and Fujitsu
In 2018 Fujitsu chose Autistica as their first small charity partner. Little did we know that this partnership would take us through one of the most unprecedented times in recent history. In the first two years of the partnership, we reached an amazing £755,020, with £150,000 of staff fundraising and over 4,000 hours of time volunteere...
Fight Hunger Create Change
Trussell Trust, FareShare and Asda
The Trussell Trust supports a nationwide network of more than 1,300 foodbank centres. FareShare redistributes good-to-eat surplus food through more than 11,000 charities and community groups across the UK. Our unique partnership with Asda was launched in 2018 with the ambition of creating long-term positive change for people affected b...
Building healthy happy young minds
Action for Children and Royal Mail
Royal Mail and Action for Children have worked together for four years to deliver better youth mental health and transform lives across the UK. Through a combination of employee fundraising, payroll giving and matched funding, Royal Mail staff have raised an incredible £2 million. All the funds raised enabled Action for Children to...
Donate Your Words
Age UK and Cadbury
Donate Your Words: The Originals was a social action campaign which built on the success of Age UK and Cadbury’s 2019 Donate Your Words campaign whilst raising vital funds for the charity. At the start of the pandemic, it was clear that older people were being adversely affected by the virus; so, Age UK and Cadbury came together onc...
End Child Food Poverty Task Force Healthy Start Partnership
Food Foundation and Coop, Tesco, Coop Central England, Lidl, Iceland, Sainbury's and ]Waitrose
The Food Foundation has worked closely with 7 major supermarkets on Marcus Rashford’s End Child Food Poverty Task Force to secure greater access to vital fruit and vegetables for very low-income parents and children by adding value to the Government’s Healthy Start Scheme. The partnership has enabled more than 580,000 low-income famili...
The Coronavirus Appeal: Creating Change Together
National Emergencies Trust and NatWest Group
On 18th March 2020 we launched the Coronavirus Appeal in anticipation COVID-19 would impact millions across the UK in ways we could never imagine. NatWest Group stepped in at breakneck speed with a fundraising partnership that would epitomise its new purpose-led strategy. The ambition was two-fold: 1.To raise £10million for the Co...
Young Lives vs Cancer & Morrisons
Young Lives vs Cancer and Morrisons
Since Morrisons and Young Lives vs Cancer’s (formerly CLIC Sargent) partnership began in 2017, we have been working together to provide better quality support for young cancer patients and their families. Thanks to the strong engagement of Morrisons’ colleagues, customers and suppliers, £15 million has been raised in just over four...
Talent Awards
Celebrity Charity Champion
Alison Steadman
Marie Curie
Marie Curie, the UK’s leading end-of-life charity, is delighted to nominate actress Alison Steadman OBE to be this year’s Celebrity Charity Champion. Alison began supporting Marie Curie after her beloved mother, Marjorie, was diagnosed with pancreatic cancer. Marjorie was cared for by Marie Curie during the final years of her life,...
Alan Carr
Neuroblastoma UK
As a comedian, broadcaster and writer, Alan Carr is one of the busiest people we know - even during a pandemic! But as Patron of Neuroblastoma UK for five years, he’s also one of the most generous, kind-hearted people we know. After meeting parents who had lost children to neuroblastoma, a rare and life-threatening childhood cancer...
Dame Darcey Bussell
The Leprosy Mission
In 2020, Dame Darcey Bussell agreed to front The Leprosy Mission’s Aid Match bid to help end leprosy in Mozambique. She had met communities affected by leprosy during a family holiday to Mozambique, returning home passionate about raising awareness of this forgotten disease. Darcey wanted to be a platform for people to tell their ow...
Martin Lewis
Money and Mental Health
We are nominating Martin Lewis in recognition of his incredible contribution to support and champion the Money and Mental Health Policy Institute, particularly through the challenges caused by the pandemic in the last year. Martin’s commitment is reflected in the fact that he set the charity up and funded its core costs, after seei...
Charity Chair of the Year
Dr Hilary Cass OBE
Together for Short Lives
If one were to pen a portrait of the perfect chair, Dr Hilary Cass would be it. Enormously bright, insightful, passionate, accessible, and open to challenge, with an abundance of humility, bottomless patience and a fabulous sense of humour. Hilary is not one to court the spotlight – indeed, she would be mortified by this introductory p...
John Ormerod
Blood Cancer UK
John Ormerod deserves to win this award as he has made a massive difference to our organisation, specifically during a pandemic where he has continued to push, challenge and support the organisation in a way that has resulted in many positive outcomes including finishing in a much better financial position than we expected when the pan...
Dr Ann Limb CBE
Scouts
Ann Limb CBE is an exceptional leader - not just of the Scouts (the UK's largest mixed youth movement) but across the educational and business sectors. Appointed in 2015 as the first ever female Chair of the Scouts in its 100+ year history, she is a tireless champion for young people, social mobility, diversity and inclusion. Now i...
Ruth Russell
Greenwich & Bexley Community Hospice
Ruth became Chair of GBCH’s Board of Trustees around the time when first reports of COVID-19 cases were emerging. No-one could have anticipated the challenges the Hospice would face to business continuity, spanning human resources and PPE shortages to increased demand for care and curtailed income generation capabilities. Through Ruth’...
Frontline team of the year
Erim Metto
Turkish Cypriot Community Association
COVID-19 has cause unprecedented devastation to the social fabric of our world. Its effects touched the lives of every single individual in particular the vulnerable. Turkish Cypriot Community Association (TCCA), the largest Turkish Speaking charity in the UK, has been serving the needs of elderly, frail, and those with needs since ...
Covid-19 Tactical Cell
British Red Cross
In 2020, to respond to Covid-19, British Red Cross formed their Tactical Cells team of volunteers and staff from across independent living, crisis response and other services to provide a fully-rounded emergency response. The team saw a 4000% increase in its work to support vulnerable people. It was the single biggest response by t...
Response Team
Kinship
How do you pivot your service in a pandemic and increase your service delivery by over 400%? And make sure you’re providing incredible, high quality service to kinship carers? This is what the Programmes Team in Kinship did. Kinship carers are the grandparents, siblings, aunts, uncles, other family members and friends who step up to ra...
Ben Tinkler
Bridge Creative
Bridge Creative is a small, lived-experience-led social enterprise based in County Durham, supporting adults with learning disabilities and autistic adults to reach their potential and gain meaningful paid employment. At the beginning of the pandemic, they were called to action to deliver a Keeping People Connected service, supporting ...
Care Team
Noah's Ark Children's Hospice
To support acutely unwell children during the pandemic, and to relieve the NHS, Noah’s Ark Children’s Hospice’s Care Team rapidly expedited the opening of the In-Patient Unit (IPU) at the charity’s new home, The Ark. A team which had previously focused on Hospice-at-Home care quickly pivoted, caring for children at the end of their liv...
Jennie Prewett
Incredible Kids
Incredible Kids helps disabled children and their families smile, make friends and have fun. Through play and support sessions all year round, we make sure no family with a disabled child feels alone. For young people aged 0-25 we provide a special place with trained playworkers, enthusiastic volunteers and parent training. Throughout ...
Sonjia Peers
HALE
A team of health development workers and volunteers who overnight, changed their usual modus operandi to ensure Befriending, Wellbeing Support, Information, Advice and Signposting continued for thousands of vulnerable, at risk people. The Bradford based team responded quickly and creatively in adapting services, to provide socially d...
Digital Champion of The Year
Hannah Mudge
The Leprosy Mission
2020 was the most challenging year the charity sector has ever faced. The economy dived, affecting all channels of fundraising. International charities were losing money fast, and smaller ones were closing. It was a year that demanded agile, dynamic, and innovative fundraising, not just to retain existing supporters, but also for acqui...
Claire Sundin
Embracing Arts
Embracing Arts takes specially designed shows into children’s hospices at Christmas time under the working name ‘Christmas for Kids’. Our aim is to improve the wellbeing of sick and disabled children by bringing fun, joy and silliness to them and their families in a safe and familiar environment. When Covid-19 hit in 2020, it went stra...
Daniel Larcey
Diabetes UK
As Diabetes UK's head of mass participation events, it's Dan Larcey's job to oversee both the charity's own events, and third-party events which involve Diabetes UK. Dan sits at the core of these events' operations. He overlooks registrations, and ensures all participating organisations have raised the relevant funding support to ma...
Vicky Reeves
WPNC
Vicky Reeves is Head of Digital and Deputy CEO of WPNC, a business she helped found in 2014. One of the few female CEO in the tech world, Vicky is passionate about helping charities make the most of the digital revolution. With an immense amount of personal expertise, Vicky works with many of the top 20 charities in the UK - helping...
Finance Team of the Year
NatWest Social & Community Capital
NatWest Social & Community Capital offers lending to social enterprises and community businesses who are unable to access mainstream finance. The past year has been challenging and disruptive in so many ways and the work of these purpose-led organisations has never been so significant. In this environment the S&CC team have stepped in,...
Prism the Gift Fund
The finance team at Prism the Gift Fund, ‘Prism’, consists of four dedicated team members who have overseen Prism’s overall income increase by 110% to £94m June’20 (financial year end) vs. £45m in June’19. Every day they support Prism’s team to arrange distributions that totalled £53m at June’20 year end, up from £32m in June’19. Prism...
The Royal Marsden Cancer Charity
Over the past year the Royal Marsden Cancer Charity’s Finance Team have delivered on a systems and process revolution, while meeting the increased financial demands that Covid has brought onto an NHS charity. We are a small team and to deliver required everyone (Patrick, Wendy, Elnaz, Camila, Ravi and Michael) being integral parts of a...
Fundraising Team of the Year
Age UK | Fundraising Team
Amidst a global pandemic, The Age UK Fundraising Team delivered Age UK’s single most successful year of fundraising, raising £74.83M against a budget target of £57.6M; ultimately delivering an extra £17M in the most challenging working year of their collective lifetimes. This was against the backdrop of Age UK losing hundreds of thousa...
The Royal British Legion | Fundraising Team
2020 marked the first time in the history of the Poppy Appeal that Legion volunteers were unable to carry out face to face fundraising collections in England and Wales. Never in the charity’s history, even during the Second World War, have all face-to-face collections been cancelled. The Poppy Appeal delivers around 50% of annual fu...
ActionAid UK | Philanthropy & Partnerships
The P&P team at ActionAid is a dynamic, ambitious group of outstanding individuals that has grown income from £3.5m in 2017 to £7m in 2019 and then £8m in 2020 despite the challenges of the pandemic. The team combines traditional fundraising methods with an exciting, collaborative and innovative approach across Trusts, HNWI, Private Se...
Family Action | Fundraising Team
Family Action’s Fundraising team is very small in proportion to the income it brings in, and punches well above its weight. When the pandemic arrive, they adapted quickly to the changing needs of the organisation, focusing on the needs of our services users in the context of the unfolding disaster of COVID-19. They continued to del...
Mind | Partnerships Team
In 2020, Mind faced the biggest challenge in our 75-year history – Covid-19. Unable to raise funds from our 165 shops or face-to-face events, all eyes turned to Mind’s Partnerships Team (MPT) to ensure we could run our life-changing services for those worst impacted by the pandemic. We rose to the challenge, responding flexibly ...
Samaritans | Income Department
In a year like no other, Samaritans’ Fundraising Team has worked effectively together to not only achieve but exceed its targets. While the charity’s volunteers were responding to 10,000 calls for help every day, the charity’s fundraising team was working hard to ensure they could keep the lights on. By taking a supporter first app...
Rising Chief Executive
Steve Smith
Havens Hospices
Steve Smith has transformed a local hospice charity into an innovative, collaborative and diverse healthcare provider, delivering more care to more people in less than two years. By focusing on an inclusive culture and investing in data and technology, Havens Hospices has weathered a huge amount of change since 2019 and is still thr...
Judi Rhys
Tenovus Cancer Care
Since her appointment in May 2019, Judi has shown exceptional leadership, not just within Tenovus Cancer Care, but also across the cancer community. Her creativity, conviction, fearless but compassionate leadership has been inspirational and has led to transformational change at Tenovus Cancer Care, and some truly groundbreaking innova...
Tokunbo Ajasa-Oluwa
Career Ready
Since joining Career Ready as CEO in January 2020, Tokunbo Ajasa-Oluwa has had immediate success in shaping the objectives and culture of Career Ready, leading the organisation through the challenges of COVID-19. Career Ready’s mission is to improve the social mobility of young people by providing them with a range of workplace exp...
Georgina Ann Elizabeth Carr
The Neurological Alliance
In her first year as CEO, Georgina Carr has transformed the fortunes of the Neurological Alliance while also launching a new national project giving the one in six people living with a neurological condition the opportunity to share their stories and experiences to transform neurological service across the NHS. All this happened succes...
Pearl Cross
The Jack Hazeldine Foundation
Having stepped out of the corporate boat in 2018, Pearls first two years as a Charity CEO have delivered profound and dynamic transformation. Organisational growth in all areas has been exponential; A 426% increase in delivery outreach and diversification of a youth mentoring programme to include bespoke tutoring, outdoor workshops,...
Rising Star
Christina Adane
Bite Back 2030
Christina Adane leads Bite Back 2030's Youth Board with a wisdom and maturity well beyond her 17 years. She has campaigned tirelessly for food equality and for changes to the system that will mean all young people have the option of healthy nutritious meals, everyday. She began the campaign to see Free School Meal support extended thro...
Mandy Mahil
Working Chance
Mandy Mahil, 28, joined Working Chance, the UK’s only employment charity solely for women with convictions, in February 2020. Her personal experience of prison and the women she has met on her life journey have convinced her of the need for women with convictions to have greater rehabilitation support and opportunities. She is a shinin...
Kitty O'Shea
Marie Curie
Kitty joined Marie Curie in September 2018 to work on our long term partnership with Superdrug and Savers working across comms, colleague fundraising, cause related marketing, campaigns, pr and stewardship, Kitty ensures that our partnership message is front and centre in Superdrug supporting colleagues to raise vital unrestricted fund...
Rebecca Birks
The Duke of Edinburgh's Award
Rebecca joined The Duke of Edinburgh’s Award in 2016 as Events Manager, responsible for the planning and delivery of Gold Award Presentations at Royal Palaces for more than 10,000 young people every year. As part of this she engages more than 200 celebrities, influencers and public figures each year to inspire young people receiving th...
Tom Baker
Save the Children
Tom Baker is Director of Campaigns & Organising at Save the Children. Over the past year Tom has shown exceptional leadership, shepherding the charity through a pandemic, and working tirelessly to protect children’s rights around the world. Tom coordinated Protect a Generation, the charity’s global campaigning response to Covid-19. ...
Unsung Hero
Jennifer Drewer
Phab Life
In 1991, Jenny started volunteering. She was 14 years old and has volunteered ever since! For thirty years, Jenny dedicated time, passion, and energy challenging inequalities experienced by people with additional needs, particularly learning disabilities. She has been determined to make a difference and a difference she has made, to ma...
Mark Thornberry
King's College Hospital Charity
The definition of an ‘Unsung Hero’ is this: one who does great deeds but receives little or no recognition for them. Mark Thornberry, who sadly passed away last June from liver cancer, is the epitome of an Unsung Hero. Mark was the most incredible fundraiser, raising £144,000 for pioneering liver research at King’s College Hospital C...
Ruth Hooper
Designability
Ruth Hooper is a fantastic, dedicated fundraiser who has been a cornerstone of Designability (formerly Bath Institute of Medical Engineering) since just five years after it was first set-up in 1968. In her role, to which she has dedicated all of her working life so far, she has evolved to meet the charity’s ever-growing needs and e...
Zach Eagling
Epilepsy Society
Zach Eagling is a simply extraordinary young man whose perseverance, commitment and selflessness have made a real difference for many people with epilepsy. Zach has cerebral palsy and epilepsy and in May 2020 was raising money for the Epilepsy Society when he became the victim of a malicious co-ordinated attack by internet trolls. I...
Volunteer of the Year
Lin Vong
Ignite Hubs
In January 2019, Lin started an after-school coding club for children despite not having a technical background. During the pandemic, despite the many challenges in her own life, she worked tirelessly to lead the successful transition from in-person sessions to virtual sessions and we have embraced this new virtual way of volunteering ...
Tim Kidd OBE
Scouts
As UK Chief Commissioner, Tim Kidd is Scouts’ most senior and influential volunteer. Since his appointment in 2016, he has led Scouts’ through one of the most dramatic, successful but also challenging times in its 114 year history. Not only did he oversee the growth of the movement by 50,000 members from 2016-20, he has courageousl...
David Black
The Scottish Centre for Personal Safety
David Black is a volunteer with The Scottish Centre for Personal Safety who has gone above and beyond our expectations of him during the Covid-19 lockdown. David, who also volunteers as a cook at the Forth Valley Sensory Centre, decided to produce short Bitesize Fitness videos designed to keep people who are sensory impaired, elderl...
Laura Polley
Anglia Care Trust
Anglia Care Trust (ACT) nominates a very special volunteer for this award. Laura Polley has volunteered with ACT for six years, introduced to the charity by her tutor whilst studying criminogy at university. Laura has volunteered in the housing team; as an appropriate adult supporting juveniles and vulnerable adults whilst in custody; ...
Matthew Leadbeater
Active Prospects
Matt is a young man with a learning disability who is an inspiration to those who know him. Matt has received care and support from Active Prospects for the last ten years, and during that time it has been a pleasure to see him go from strength to strength. During the last year he has played an essential role in helping to establish th...
Volunteer Team of the Year
The Bread and Butter Thing
TBBT is having a transformative effect on people’s lives and on deprived communities across the north of England – but we simply wouldn't exist without our volunteers. Representing over 90% of our workforce, they provide critical support to our warehouse teams and are fundamental to the TBBT operation, whether sorting and packing stock...
SafeLives Pioneers
SafeLives
We are SafeLives, the UK-wide charity dedicated to ending domestic abuse, for everyone and for good. The voices of our Pioneers and survivors are at the heart of all we do. This group of experts by experience, supported by our Authentic Voice team, came together because they want to use their experiences and their passion to change...
Sal's Shoes Volunteers
Sal's Shoes
We collect good-condition, pre-worn, outgrown shoes from across the UK. Via our network of grassroots partners we distribute these shoes to those who need them most - both overseas and across the UK. We are the only charity in the UK who does what we do. We are entirely volunteer-led, no-one takes a salary. We are a small organisat...
STAMMA Helpline Team
STAMMA, the British Stammering Association
For many who stammer, the phone is a source of misunderstanding and being hung up on. So staffing a helpline with a team of volunteers who stammer, or understand what it means to stammer, is brilliant. And being greeted by someone who stammers, someone who ‘gets it’, makes the world of difference to our callers. Over two years our ...
TurnAround Mentors
Wilderness Foundation UK
Our TurnAround mentors provide one to one mentoring and support for the participants of our 6 month TurnAround programme, meeting regularly, whilst also volunteering their time for the monthly weekend workshops and wilderness trails that are an integral part of the project. All mentors provide a vital support network to the programme a...
Communications Team of the Year
Midlands Air Ambulance Charity
As demand for emergency pre-hospital care did not falter during the pandemic, the team at Midlands Air Ambulance Charity knew the importance of proactively communicating the importance of its lifesaving work and constant need for fundraising income from the communities it serves. As face-to-face fundraising had to cease, events can...
British Red Cross
As the UK’s Covid-19 vaccine roll-out gained pace, concerns began to grow over high levels of vaccine hesitancy in some Black and Asian communities. The British Red Cross urgently commissioned extensive insight to better understand the issue, before launching a nationwide campaign to make sure accurate, factual information reached ...
Ashgate Hospicecare
Ashgate Hospicecare’s marketing and communications team has delivered hugely impactful work during the pandemic. This has included delivering a highly successful advocacy campaign getting the North Derbyshire community to rally behind the hospice to safeguard jobs and secure the funding it so desperately needed from local health budget...
Climate Group
The Climate Group Communication Team acts as a model of how to use comms. to drive climate action at a global scale. We have delivered many successes this year. We ran the only major global climate summit of 2020 not to be postponed, Climate Week NYC, alongside the UN General Assembly. This kept up action, during the pandemic, from gov...
Racing Welfare
In a year when Racing Welfare’s service delivery and fundraising methods were turned on their head, the charity’s communications team stepped into the breach, delivering a record year for both the numbers of people supported by the charity and for donations. The teams’ passion, creativity and dedication to the cause led to innovati...
The Children's Hospital Charity
The Children’s Hospital Charity’s three-strong marketing team supports the organisation’s mission to fund enhancements above and beyond standard NHS provision for Sheffield Children’s Hospital. Money raised through donations funds four key areas; medical equipment, research, new facilities and improvements to the environment. Prior ...