The RSA rebrand - Commit to Impact

In September 2020 the RSA launched its new brand identity. Bringing to life the RSA’s agreed purpose and vision ‘uniting people and ideas to resolve the challenges of our time’ Improving the clarity and consistency of our offer through a compelling single brand identity and brand idea. Inspiring the RSA’s 30,000 Fellows, stakeholders, partners and staff Adopted across all environments, including digital platforms. It brings clarity and awareness to the RSA offer and strategic priorities. Achieved through a collaborative process and with agency Studio Texture. The new brand utilises: - bold text, imagery and a focussed colour palette, to showcase the people that make change happen. - our heritage through a suite of patterns drawn from the RSA’s archive and home, an historic building off London’s Strand. - a stripped back RSA logo with focus on its ‘foundation stone’, reflecting the RSA’s role as a platform for ideas and voices. - Impactful messaging and tone of voice, that communicate RSA priorities with intelligence and wit. Since launch, the new identity has sparked a resurgence in fellowship applications with a 37% growth in applications year on year and 65% net favourability among existing Fellows. 40% increased engagement with the organisation and 30% increase in favourability.