Hospital Heroes

King’s College Hospital Charity launched two emergency appeals within the space of 10 months. With minimal resource, budget and learning to work from home the Charity delivered their best ever performing campaign. With the growing national pandemic, it was more important than ever to ask our donors and the community to support our hospitals. Going from concept to launch in two weeks it was a quick turnaround which required huge amounts of collaboration and innovation. The original target of the campaign was £40,000 and the Charity raised over £1.5 million. We also nearly doubled our cash donor file and received over 2000 messages of support from the local community.