The 2025 Judging Panel Abigail Noonan Digital & Marketing Manager, Vision Linens Athar Abidi Head of Social Media, Cancer Research UK Caroline Cox Head of Fundraising, St Michael's Fellowship Catherine Marchant CEO, Impact Family Services Daniel Valentine Chairman, Lovey Foundation UK Dan Ridge Creative Director, Rhodium Creative Dean Swift Founder / Talent, Influencer & Creative Producer, SwiftDean Frankie Wheeler Co Founder, The Ripple Effect London James Fletcher Chair, KFC Youth Foundation Kieren Bennett Digital Strategy and Integration Manager, Crohn's and Colitis UK Mark Williams Head of Communications and Fundraising, Wimbledon Guild Mel Oley Director of Fundraising and Communications, Freedom from Torture Paul Power Creative Partner, Campfire Agency Paul Roberts OBE Chief Executive, LGBT+ Consortium Paul Cullen Talent Director, Paul Cullen Partnerships Limited Rachel Walker Celebrity & VIP Lead, Marie Curie Sarah Swaroop Marketing & Fundraising Consultant, Sarah Swaroop Consulting Ted Hill MBE Chair & Director, Wetwheels Hamble CIC 12770886 Terence Lovell Fundraising & Engagement Director, Breakthrough T1D Tom Usher CEO, Dartmoor Preservation Association Will Irwin UK & EMEA Lead, GivenGain