Welcome to your charity

When a 137 year old charity is told by its customers, donors, supporters, staff, volunteers and trustees that their brand isn't working, it's time to do something about it.... together. As the occupational charity for the UK Civil service, we needed to be more relevant, so that more people get behind their charity and raise as much money as they can to help colleagues when times are tough. We get that, and we get them, so it was time for a brand that reflected who we truly were. With more than 3,000 conversations, input and involvement from everyone within the Charity, and help from experts in brand strategy and creative, we can confidently say that when it* hits the fan, civil servants know who they can call - us!