We Need To Talk About Sex and Cancer
Macmillan Cancer Support
23% of people with cancer in the UK, ~700,000 people, have serious concerns around sex. Macmillan knew it had to do more to help people get support and break down stigmas. They utilised the power of social to have candid and frank conversations about sex and cancer, and worked with sexual wellness brand Lovehoney to access expertise, opportunities and new spaces.
Despite risks and uncertainty, particularly with some of the harsh realities and situations that cancer could impact, we knew it was an important topic to tackle.