UPLIFT –Supporting vulnerable young Ukrainian refugees across Europe with learning, education & digital resources
The PHA Group, JA Europe and UNICEF
In a matter of weeks, JA Europe and UNICEF united to devise and launch UPLIFT - a bespoke education programme which equips vulnerable adolescents from Ukraine and 11 neighbouring countries with the skills, mindset, and confidence needed to foster successful integration and build prosperous future communities - wherever they might be. UPLIFT was launched through digital and social platforms that displaced young people could access from anywhere.
34 Ukrainian and non-Ukrainian influencers shared their personal success stories, explaining how they gained entrepreneurial skills between the ages of 15-20 – and helping UPLIFT reach over 302,000 young people through a paid social campaign. This approach brought a staggering 13,000 users to UPLIFT’s free online education course ‘Tools for Success’.
Our objective has always been to help young people feel a sense of ownership over their own future. For a generation impacted by war, securing that future is all the more important.