Tommy's 'My Prem Baby' App

Tommy’s worked alongside digital agency Tangent to deliver My Prem Baby, a free app that supports parents of premature babies from pregnancy through to after the birth. The app was launched in November 2021, providing educational content to parents, showing them what is happening to their baby and body, as well as tracking the baby’s weight and feeding.

The vision for the app was clear: to be a supportive experience for parents of premature babies and to provide health professionals with a tool to support their patients, while building awareness of the Tommy’s brand. Since the app launched in November 2021, there have been 6,200 app downloads to date: 1,400 installs on Android devices and 4,800 installs on iOS devices. The app was also reviewed by ORCHA and given a score of 67%. This means it can be shared in the NHS app library.