The Mix’s TikTok Services: a brand-new channel for providing vital support to young people

The Mix has launched an innovative new TikTok channel to provide vital information, support and services to young people directly on the platform they most use. We engaged a wide range of staff teams, partners, volunteers and young people to help overcome the challenges faced when launching a new channel. This allowed us to co-design, co-create and launch a brand new TikTok service based on data, insights and expertise, establish new community guidelines and safeguarding processes and create a wide range of impactful TikToks from young people, experts, influencers and staff.

As well as providing “always-on” support year-round, The Mix delivered a series of TikTok campaigns from mental health to cost of living, drugs and exams, as well as support for diverse audiences of young people from young carers to BIPOC and LGTBQIA+. In less than a year since launching The Mix’s TikTok service, we have achieved: 115 TikToks, 2,800,000+ views, 158,000+ engagements, 16,200+ followers and 9.3+ months watch time. For the first time, twice as much support is being accessed on TikTok compared to our website and 2,000+ support articles, and funders are now investing in our TikTok services to help provide vital support to even more young people.