John Ayling & Associates

Between May 2021 and May 2022 JAA helped create outstanding campaigns for dozens of charities: from Age UK to Cats Protection, RSPCA to Barnardo’s, Breast Cancer Now to the Disasters Emergency Committee (DEC). We deliver results for charities by creating inventive media solutions that cut through and by being agile and responsive in emergency situations.

JAA’s charity clients saw consistently excellent results: •DEC’s Ukraine appeal triggered an amazing outpouring of public support with over £340million raised to date. £55 million was raised on the first day and £100 million within four days - the equivalent of over £1 million an hour. The appeal set a world record for the most money raised by an online campaign in one week. •RNIB’s Christmas Appeal saw one in four children who read braille receive a Letter from Santa. •Cats Protection’s innovative search strategy educated 27,000 potential kitten purchasers on the dangers of buying under-age kittens. •We helped RSPB’s Big Garden Birdwatch campaign in January 2022 encourage 700,000 people to participate and count 11.5 million birds. •Woodland Trust Big Climate Fightback campaign over COP26 saw 64,000 trees bought.