Income and Engagement
Alzheimer's Society
It was the year we took brave innovative steps together as a team to rebrand ourselves, challenge our strategies, step up our working practices, align our culture and lead the attack on a disease that rips families apart.
We generated our highest ever fundraising income, raised awareness of dementia in a way we’ve never dared before, and won a £5 million Dream Fund that will develop a simple blood test for diagnosing Alzheimer’s disease. We saw growth across all our fundraising activities and created a culture of collaboration and autonomy that resulted in us being named on the Sunday Times Best Places to Work 2023.
Alzheimer’s Society and our exceptional Fundraising team is leading the way stronger than ever.