Global Blood Heroes

In response to the critically low blood supplies globally, specifically in the aftermath of the Covid-19 pandemic, the Global Blood Heroes campaign sought to address this issue. Inviting global populations to unite together to undertake the ultimate act of selflessness - donating blood - this campaign took place on 27th August 2022, after 18 months of diligent planning.

More than 2,000 volunteers, across 250 locations, in 20 countries on 6 continents, in partnership with 125+ blood donation organisations, including NHSBT (UK), Red Cross (US & Australia) and CBS (Canada), coordinated local efforts to execute the campaign. As a result, on the day, 37,018 blood units were collected. With up to 3 lives saved per donation, more than 111,000 lives would be saved through the campaign’s efforts. Additionally a world record was broken, for the number of blood donations in one calendar day. The campaign also galvanised many first-time donors, and encouraged seasoned donors to give blood at a time when countless individuals worldwide are in need.