CHARLOTTE FREEMAN

Charlotte joined Cornwall Air Ambulance Trust as a Design and Marketing Content Officer in March 2018, on the eve of the charity launching its New Heli Appeal in April of the same year. Tasked with bringing the two-year Appeal to life through engaging and imaginative graphic design, Charlotte took on the role like a duck to water and hit the ground running, delivering high-quality design work across every medium. Charlotte is responsible for every piece of design work the charity needs, from billboards to bus stops, charity shop frontages, newsletters and an entire suite of digital material. It is a non-stop and at times relentless role, and one which underpins everything that the charity communicates publicly. Despite the challenges of the job, Charlotte always has a smile on her face and goes out of her way to support others. She may not be on the front line securing donations, but Charlotte is the engine room and epitomises everything that the charity stands for. Simply put, without Charlotte's expertise, hard work and enthusiasm, the charity would not have been able to fundraise as successfully as it has in the past year. Charlotte is the definition of an unsung hero.