Bristol & Weston Hospitals Charity: Hard to forget, difficult to ignore

In 2020, the NHS hospital trusts in central Bristol and Weston-Super-Mare merged to become University Hospitals Bristol and Weston NHS Foundation Trust (UHBW).

It was only natural that our hospital charities also joined forces, and from October 2021, Above & Beyond became Bristol & Weston Hospitals Charity – a new identity that was hard to ignore and difficult to forget. The response to our revolutionary rebrand has been extremely positive and we’ve seen an increase in donations, social media followers and partnerships. 100% of charity staff now find it easier to explain or pitch the charity to supporters and networks.