ASSET

ASSET is the legacy of a young journalist who died from leukaemia.

Adrian Sudbury believed that more lives could be saved if young people knew the importance of stem cell, blood and organ donation. He campaigned for better education about donation and presented a petition to the government in 2008, just before he lost his battle with cancer. His vision became reality in 2009, when a pilot education programme was launched under the name Register & Be A Lifesaver (R&Be).

ASSET is the 'Adrian Sudbury School's Education Trust'. The Trust deliver the Register and Be a Lifesaver Education Programme (R&Be) to 6th Form Students in Schools, Academies and Colleges in England, raising awareness about blood, stem cell and organ donation. Students are then in a position to make informed choices about all forms of donation. ASSET also recruits new blood, organ and stem cell donors at events led by Keith and Kay Sudbury and supported by their team of 25 amazing volunteers.